Digital age has changed the way we buy stuff, no matter products or services, and consequently the way retailers work. Nowadays, everyone has access to anything, anytime and anywhere. That is why most retailers had to reconsider their business model.

What does this mean from a branding point of view? How is the digital age changing the way retail brands work and interact with their customers? What are the digital opportunities retail brands can benefit from? And most of all why branding is key for retailers who want to be prepared for the future? We’ll find answers to all of these with one of the world’s top branding strategists during a compelling presentation.

Information about this keynote will be posted shortly.

During this engaging and informative seminar, Warren will share with you the importance being a thought leader for any Entrepreneur, Founder, CEO or Marketing Manager and share his top 5 tips to get prepared for your 2015 Content Marketing strategy, to build your Social Media and Digital Marketing Footprint.

Wearables are rapidly changing the way we act and interact with data and technology. Humans become part of technology and technology is becoming part of humans, all interconnected through technology and data. This keynote will deal with a simple, yet powerful question: Will Technology change Human Evolution? And how will we, as designers, innovators, as corporations and as society, face this new reality? What will we innovate in the future? And for whom?

Big data is the buzz-du-jour of the venture capital and data technology markets. The big-data technology landscape is developing at break-neck speed, with new start-ups, technologies, and products coming to market at a rapid pace. However, as is often the case, the big data hype and promise promoted in the marketing literature and technology rhetoric hasn’t delivered – yet. Get a pulse on the big data market, the trends, the reality of where we stand today, and a very biased view from the trenches on what the big data promise really means, and how it can and should be applied to real world businesses.

"Big Data" has been around for a few years now but for every hundred people talking about it, there's probably only one actually doing it. As a result Big Data has become the preferred vehicle for inflated expectations and misguided strategy. As always, the seed of the issue is in the expression itself. Big Data is not so much about a quality of the data or the tools to mine it. It's more about a new approach to product, policy and business strategy design. And that's way harder and trickier to implement than any new technology stack. In this talk we look at where Big Data is going, what are the real opportunities, limitations and dangers and what can we do to stop talking about it and start doing it today.

VisualDNA has created the world's largest psychometric database which is now being used by academics, agencies, brands, retailers and banks. Ed Weatherall will show how personality + big data = better understanding, increased conversion rates and richer customer experiences.

We have more data available to our businesses than at any previous point in history, but are you still about to make your biggest business mistake? Making sense of the things your customers and employees say on social media isn't just about big data, it is about human big data. Hear about the seven greatest mistakes people have made, how to avoid them, and how to hear what your customers are really saying.

Microsoft supports an international network of entrepreneurial startups. The presentation will show the specific approach MS has chosen to drive innovation through this dynamic ecosystem of innovative early stage companies.

From outsourcing to our own business software products. Why more than 2000 customers, including 15 leading multinationals companies, have chosen us? We enjoy the ThinkClient spirit when we shape solutions together with our customers; we create easy to use, customisable and reliable software products … we build stable and long term business relationships.  

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The advent of “BYOD” and an explosion in enterprise mobility presents many challenges in today’s Business Environment, to manage the flow of hard and soft copy data. Join Samsung for an introduction to our Smart Office platform, an innovative approach to solving tomorrow’s document workflow requirements.

Everyone has data. But it’s how you use your data that makes a difference. Come and listen to Marcin Mazur, and you’ll learn everything you need to know to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to meaningful insights.

MDM, VPN, BYOD, DMZ, is your head spinning yet? Piotr Kowal will give you a behind the scenes look at features available to help you and your customers deploy a secure mobile environment.

Complexity? Integration? Tunning? It doesn't have to be an issue. Oracle SIMPLIFIES IT by offering you the deepest and broadest product portofolio built with the best in class technologies that are engineered to work together and tailored to your industry!

See how Oracle customers are building digital businesses by developing and deploying self-service solutions with WebCenter.

Oracle WebCenter is the center of engagement for business. It connects people, processes, and information using the most complete portfolio of portal, mobile, and web experience management technologies. It allows organizations to quickly and easily create intranets, extranets, and self-service solutions, providing users with more secure and efficient means of consuming information and interacting with applications, processes, and other users. It consolidates the best capabilities from a significant portfolio of leading products and related technologies to deliver a modern user experience for the enterprise.

Link webcenter family of products: https://www.youtube.com/watch?v=hgm9pPUyK64

There are plenty applications of open source principles in healthcare, education, art, science, governments. Banks recently started to tackle the potential of open source software for parts of their IT infrastructures. This is the beginning of an inherent change financial services are about to experience. Connected devices that can talk to one another, super-computers capable of analyzing huge chunks of data, the internet of everything are a few realities that give financial institutions a nudge. So what does banking on open source look like? Both from an adoption perspective and from that of doing banking inspired by open source principles.

New concept and business model based on cloud platform. Accelerate your projects from the (cloud) pole position. Tune up your activities in a partnership environment.

In this talk Chris Heilmann of Mozilla explains how the concept and business model of apps and walled gardens is crumbling and what developers and companies can do to avoid being left behind in an ever-changing economy. Advances in browser technology and open distribution as well as conversion technology allows us to build solutions not only for one dedicated platform but for the web as a whole without sacrificing the support of the closed players.

Zend Framework 2 is a powerful yet complex beast. Join us as we uncover some of the hidden gems in ZF2 that can help you to develop in a quicker or more elegant way, or squeeze a little more performance out of you complex enterprise application.

We are going to talk about real hackers and how they help for better cybersecurity.

Smarter. Faster. Better. These are today's words when talking about business. And, about development too. Nowadays, we’re all in the cloud and some of us have already faced a simple question without a simple answer: how to build better apps faster? There are a multitude of issues arising when trying to achieve this ambitious goal while maintaining a productive pace for delivery and innovating at the same time. How do I isolate tenant data, how do I provision and synchronize identities across federated clouds, how can I migrate legacy apps, how do I ensure single sign on in heterogeneous cloud environments (of course everything Smarter. Faster. Better.) We now have a simple answer to some of these technical questions: our own rapid development framework, based on open source technologies seamlessly glued together, of course, for cloud-ready applications - because this is what we do. We're inviting you to a practical discussion on how the R&D department can play a major role in delivering every business' goal: time to market. Smarter. Better. Faster.

Scaling your website to accept a large increase of clients over a short period of time is a challenge for all the parties involved (network administrators, datacenter, software developers, webmasters) This presentation is about how we scaled the IT retailer website www.evomag.ro during Blackfriday 2013 event and what are the common problems and solutions we identified.

Insight in how safe are the european apps you use daily. My trips in the latest years brought me in contact with Russian and Chinese app market. I will do an analyze from Security point of view of some really popular european apps compared with the most popular Russian and Chinese apps. I will take a look at the Russian app vKontakte (10 million downloads) and also at WeChat (300 million downloads). Together we will audit the apps and decide together if these apps are secure or not. We will look afterwords in local european markets choosing some really popular and weak developed apps. No apps will be harmed in this process.

A behind the scenes presentation of a gold winning campaign at this year’s Facebook Studio Awards & tips on how you can get the most out of Facebook Marketing.

Information about this keynote will be posted shortly.

Information about this panel will be posted shortly.

Information about this keynote will be posted shortly.

The use of mobile devices such as smartphones and tablets, is continuing to grow, and the opportunities for leveraging advanced mobile technology for second-screen engagement are greater than ever. This offers advertisers, content providers and marketeers a fantastic opportunity to leverage this new technology to deliver innovative and creative executions. The by-product of these second screen events will certainly be our ability to measure, benchmark and deliver realtime insights - Using the smartphone as the "clicker to TV" is a really exciting development in our industry.

Introduction to Twitter and how marketers can make the most of every kind of moments on Twitter. Our network of interest and information is the perfect place to bring the right message, to the right people, at the right time.

Real time marketing is the all-encompassing definition of the future retail store. State-of-the-art technologies, such as geo-localization, GPS, indoor location, WiFi and beacons, combined with social networks, open a new chapter for the marketing industry. Its center now becomes the customer and the experience he/she has inside the store. The retail store of the future will deliver a seamless and personalized consumer experience. But the technology to enable in-store real time analytics and contextual content delivery is already here. And the latest market feedback shows results even better than our vision of the future anticipated. Join us as we’ll browse through both recipes on how to implement it and drive up your engagement and sales KPIs, but also case studies that show consumers are 19x more likely to engage with an advertised product in-store, after receiving an in-store engagement message.

Information about this keynote will be posted shortly.

You're now using social media as a way to marketing and get sales for your business, but spending hours of your time talking about your products or service and not getting the results you need.

This workshop is designed for individuals that are already using Social Media but want to ACCELERATE their business growth, with a Weekly Strategy, a 90 Day Plan, driven by a 12 Month Digital Marketing Strategy, getting your brand in front of the right person and getting you on the 1st page of Google in your industry.

This workshop is aimed at business owners and entrepreneurs who want to understand how to differentiate their business in the digital era and on an increasingly globalized and competitive market. First we’ll take a deep dive in the process of discovering how powerful brands are built: from brand idea to brand experience. Then we’ll have a look at your brand, explore ways to uncover its essence and find out whether it is ready to walk the talk. Key words: brand idea, brand experience, brand communication, brand behavior, differentiation.

We’ll explore the relevance of good customer experience and how that can affect satisfaction and ultimately sales and we’ll deep dive into the tools and the techniques that can help virtually any brand reach stellar customer satisfaction. How can technology positively impact customer satisfaction? What can be done? Which tools can be used? How to use them? will be just some of the questions we’ll explore during the 1 hour energetic workshop.

How you can include unified communications in your business

Discussion on software solutions and ways to apply them and grow your business

Ways you can grow your business through digital marketing

The newest solutions in cloud services

The ins and outs of e-commercce and ways it can be applied